Outsourcing your creative can feel like a big step. We understand why companies want to produce their creative in-house. After all, who knows a brand better than the brand themselves? However, when designing good advertising and marketing communications, an outside perspective can revitalise and refine your messaging. Let’s look at the reasons why an external creative agency could help your brand messaging stand out from its competitors, giving your business the opportunity to grow and develop.
Outsourcing your creative gets you an impartial viewpoint
There is a real danger that when you are closely involved with a brand you see what you want to see and what you expect to find. This can hinder the development of good creative. It makes it difficult to really critically assess your messaging. When you outsource your creative you are inviting someone with relevant industry experience to take an unbiased view of your brand, something that is incredibly important but almost impossible to achieve with an in-house team.
Creative agencies are more agile
Creative agencies work across a wide breadth of clients, often in many sectors. They know how to produce creative that resonates with different customer groups. Your in-house team might be experts in one sector but what happens when the market changes and you need to shift your targeting? If your communications team aren’t able to adapt your campaigns will fall flat.
Outsourcing creative allows you to access what works for others
Years of relevant industry experience give designers a feel for what works and what doesn’t. They aren’t just dealing with one brand, they’re producing work for many. Whilst a bespoke approach is essential it is also true that there are many common factors that work across sectors and audiences. However, it takes working across a diverse set of clients to really appreciate how to make these work.
Creative agencies have industry experts
We’ve all heard the term “Jack of all trades, master of none.” Unless you are a huge brand you’re not likely to be able to afford specialists. Your press ad guy might also be your catalogue guy, your Head of Marketing could double up as your social media manager. Whilst this is fine, and necessary if you are a medium sized company, you aren’t likely to be getting the best out of any of these channels. Unsurprisingly, when you use experts to create work you get communications that are more polished and effective. A design agency is likely to have all the specialist skills you need under one roof.
When you use external agencies you get a team working on your business
There’s nothing like having a sounding board to get a fresh perspective on things. If you’re working in a team with ten other creative professionals you’ll be spoilt for choice. If you work on your own, not so much. No one person can ever have all the answers so being able to call on colleagues who understand what you are trying to achieve is invaluable.
Outsourcing creative work frees up your team to work on other things
Does your Sales & Marketing Manager really want to be writing copy? Is your graphic designer happy to be putting adverts together (and are they any good at it…)? When you outsource your creative, your staff are able to use their time more effectively, playing to their strengths and utilising their core skills whilst letting other people use their core skills to provide you with first class marketing communications.
Find out how Creative Cupboard can help boost your results with better creative.
We’re a flexible bunch, we can do as much or as little as our clients require. Need a hand with a brochure design? No problem! Want a new brand identity, set of press adverts, new logo and a zingy new website design? Just send us the brief…
Still unsure how outsourcing your creative could benefit your business? At Creative Cupboard, our creative team are always happy to chat with clients. We’ll give you our honest opinion then you’re free to decide if using an external agency is right for you. Get in touch to find out more. Find out more about our creative services.