We live in a chaotic, speedy, noisy world. TV ads, billboards, ads in our social media feeds, online pop-ups, radio ads, door drops, the list goes on and on. Whether we realise it or not, as consumers we’re all experts in advertising creative. Our brains filter hundreds of marketing messages every single day, most of them don’t even register with us.
Thousands of brands are constantly competing for our attention. So why do we notice and respond to some and not others?
How does good advertising creative benefit your brand?
Your advertising creative is your public face. It gives you the opportunity to talk to your potential customers, telling them all about your company and your offering. Get it right and people are interested and motivated to act. Get it wrong and you’ve alienated yourself out of future sales.
We’re a judgemental bunch. Hate the song used in a TV ad? You’ll give that brand a swerve. Can’t stand a celebrity used in a campaign? You might find yourself reaching for a competitors product instead.
On the other hand, if what you see in an advert resonates with you, you’re much more likely to feel and act positively towards the product. It’s not rocket science but it is human nature which is just as complicated in its own way.
How do you make sure your advertising creative delivers?
Firstly, choose your creative agency carefully. Look to work with someone who gets what you do and what your objectives are. Find an agency who really understand your target and how to communicate with them. Ask lots of questions and to see examples of past work and case studies. A good creative agency will be more than happy to spend time reassuring you of their credentials.
Secondly, good advertising creative is always a team effort between client and agency. We don’t know your product or your customers like you do and we won’t pretend to. Our clients are always our greatest resource when it comes to putting together advertising concepts. Work with your agency, tell them all about your brand and your products. Help them to really get under the skin of what you are all about.
Finally, don’t be afraid to try something new. It’s those left-field ideas that come from nowhere that can sometimes change a business completely. Of course, don’t be reckless but at the same time give ALL ideas their due consideration.
At Creative Cupboard we have a team of creative thinkers and skilled designers who can turn their hand to just about anything. The way we work means that clients get the benefit of ideas from the whole team when looking for new creative concepts. If you think your advertising creative is getting tired or you’re just not sure your creative is achieving what you want it to, why not get in touch? We’d love to hear from you: